Disney's ESPN Set to Launch DTC Streaming Service on August 21

ESPN, a subsidiary of Walt Disney, is launching a direct-to-consumer streaming service on August 21. The service will offer two plans and provide access to all ESPN networks and services through the enhanced ESPN App. The launch aims to bring the ESPN experience directly to fans, enhancing their viewing experience.

ESPN, a subsidiary of Walt Disney, is set to launch a direct-to-consumer streaming service on August 21. The new service, which will be priced at $29.99 per month, aims to bring the full suite of ESPN networks and services directly to fans [1][2][3]. The enhanced ESPN App will introduce personalized features and functionality, including updated multiview options, integrated game stats, and betting information [3].

The launch coincides with a marquee stretch of live sports programming across ESPN platforms, including the start of the college football and NFL seasons, US Open tennis, international soccer, women’s college soccer, volleyball, field hockey, and more [3]. Additionally, the service will offer two plans, including an unlimited plan that provides access to all of ESPN’s linear networks and on-demand content [3].

ESPN’s direct-to-consumer service will also become the exclusive home for all WWE events, including WrestleMania, from 2026 in the U.S. [1]. The acquisition of the NFL Network further solidifies ESPN’s position as a premier destination for sports fans, as it will now include NFL content in its streaming service [4].

The enhanced ESPN App will offer a more personalized viewing experience, with new features such as a personalized SC For You, updated multiview options, and integrated game stats [3]. The launch of the direct-to-consumer service is part of Disney’s broader strategy to expand its streaming ecosystem and provide more choice and flexibility to fans [3].

References:
[1] https://www.reuters.com/business/media-telecom/walt-disneys-espn-launch-new-streaming-service-august-21-2025-08-06/
[2] https://seekingalpha.com/news/4479568-disneys-espn-to-launch-dtc-streaming-service-on-august-21
[3] https://sg.finance.yahoo.com/news/espn-direct-consumer-enhanced-app-101500914.html
[4] https://abcnews.go.com/US/espn-acquires-nfl-network-landmark-agreement/story?id=124396057