Disney CEO Reveals the One Quality Leaders Should Prioritize, and Why It's So Rare

In an era dominated by cutthroat competition and relentless pursuit of profit, it's refreshing to hear a CEO like Bob Iger emphasize the importance of "genuine decency" in leadership. As the former CEO of The Walt Disney Company, Iger has led the entertainment giant through unprecedented growth and transformation, and he attributes much of this success to his focus on character and values. But why is this quality so rare, and why should leaders prioritize it?



Firstly, Iger believes that "genuine decency" is a rare commodity in business because it often gets overlooked in favor of more tangible qualities like skills, experience, and results. However, he argues that this trait is essential for building a positive workplace culture and fostering trust among employees. In his book, "The Ride of a Lifetime," Iger writes, "Genuine decency — an instinct for fairness and openness and mutual respect — is a rarer commodity in business than it should be, and you should look for it in the people you hire and nurture it in the people who work for you."



Moreover, Iger contends that leaders who embody "genuine decency" are more likely to make better decisions and create a more resilient organization. By prioritizing fairness, openness, and mutual respect, leaders can foster an environment where employees feel valued, engaged, and motivated to contribute their best work. This, in turn, can lead to improved performance, increased innovation, and better overall results.

But how can leaders cultivate "genuine decency" in their organizations? Iger suggests several strategies:

1. Hire for character: When recruiting new employees, focus on finding individuals who exhibit "genuine decency" in addition to their skills and experience. This can help ensure that new hires align with the company's values and contribute to a positive work environment.
2. Embrace diversity and inclusion: Foster a diverse and inclusive workplace by valuing different perspectives and backgrounds. This can lead to better decision-making, increased innovation, and higher employee satisfaction.
3. Encourage open communication: Create an environment where employees feel comfortable sharing their thoughts and ideas. This can lead to better collaboration, increased engagement, and improved problem-solving.
4. Support employee growth and development: Invest in your employees' professional growth and development by providing opportunities for training, mentorship, and career advancement. This can help employees feel valued and motivated, leading to increased engagement and retention.

In conclusion, Bob Iger's emphasis on "genuine decency" in leadership offers valuable insights for today's business leaders. By prioritizing this quality, leaders can create a positive workplace culture, foster trust and engagement among employees, and ultimately drive better business results. So, the next time you're looking to hire a new employee or promote someone within your organization, consider the importance of "genuine decency" and make it a priority in your decision-making process. After all, as Iger himself puts it, "What people think of you is what they'll think of your company."