Dillard's and Pandora Celebrate 100th Location Milestone

Dillard's and Pandora celebrate the opening of Pandora's 100th location within Dillard's stores. The partnership began with 15 stores in fall 2024 and expanded rapidly due to strong customer response. Pandora has over 6,800 points of sale across 100+ countries. Dillard's sees alignment with its premium fashion focus, while Pandora aims to expand its reach in the accessible luxury jewelry market.

Dillard's (NYSE: DDS) and Pandora, the world's largest jewelry brand, have marked a significant milestone in their strategic partnership with the opening of Pandora's 100th location within Dillard's stores. The collaboration began in fall 2024 with 15 stores and has rapidly expanded due to strong customer response, reaching 100 locations in less than a year.

The partnership aligns with both companies' strategic goals. Dillard's, known for its premium fashion offerings, aims to deliver high-quality products to its customers. Pandora, which specializes in accessible luxury jewelry, seeks to broaden its reach and connect with new audiences. The collaboration has been a success, as evidenced by the overwhelming positive response from Dillard's customers.

Pandora's revenue in 2024 was DKK 31.7 billion (EUR 4.2 billion), and the company operates in over 100 countries through 6,800 points of sale. Dillard's, founded in 1938, now operates 272 locations and an Internet store, offering a curated product assortment that includes premium fashion apparel, beauty, and home collections.

The expansion of Pandora's presence within Dillard's stores is part of Pandora's broader strategy to bring its accessible, high-quality jewelry to new audiences. The company is committed to sustainability and has set a goal to halve its greenhouse gas emissions across its value chain by 2030.

Together, Dillard's and Pandora aim to create memorable experiences for jewelry and fashion enthusiasts. The partnership is expected to continue driving growth for both companies, as they celebrate this significant milestone location at the newly constructed Dillard's store at Battlefield Mall in Springfield, Missouri.

References:
[1] https://www.stocktitan.net/news/DDS/dillard-s-and-pandora-celebrate-pandora-s-100th-dillard-s-p322mwrpd5kv.html
[2] https://www.globenewswire.com/news-release/2025/07/31/3124819/0/en/Dillard-s-and-Pandora-Celebrate-Pandora-s-100th-Dillard-s-Location.html