Digital Turbine Conference: AI Agents Enhance Ad Tech, Not Replace It

Digital Turbine CEO Bill Stone and executives from Verve and LiveRamp discussed how AI is enhancing ad tech, not replacing it. AI is being used for efficiency gains across QA, campaign setup, targeting, and optimization. Data and privacy are crucial, with firms having superior on-device signals and distribution best positioned to use AI. Measurement and channel dynamics are evolving, with deterministic matching preferred when available and probabilistic models filling gaps. Ad spend is shifting towards in-app, CTV, and retail/commerce media.