Diageo: Undervalued Opportunity Amidst 50% Slide and DCF Upside

Diageo's share price has declined 50.4% over 3 years, raising concerns about consumer spending and demand in key markets. However, management's focus on premiumization and cost discipline has kept long-term investors interested. Traditional valuation methods and a DCF analysis suggest the company is undervalued by 43.3%, implying a quality business temporarily out of favor rather than fundamentally impaired.