Detroit Pistons Shine Spotlight on Small Businesses with SHOP313 Pop-Up Shops

The Detroit Pistons, in collaboration with Comerica Bank, have launched the SHOP313 Pop-Up Shops initiative, a season-long program designed to support and elevate the small business ecosystem in the Metro Detroit area. This innovative platform provides resources and exposure to 28 Michigan-based small businesses, fostering economic growth and job creation while fostering a sense of community and pride.



The SHOP313 Pop-Up Shops Presented by Comerica takes place during four designated games throughout the 2024-25 NBA season, offering participating businesses the opportunity to showcase their products and services to a wide audience. During each game, seven Comerica Bank small business customers participate, with six businesses engaging directly with customers in the SHOP313 Pop-Up Shops area in the UWM District Market concourse. The seventh business receives suite access, providing a business-to-business networking environment for clients and prospects.

The Pistons' commitment to supporting small businesses aligns with their long-term investment strategies, as a thriving small business ecosystem contributes to the overall health and dynamism of the Detroit economy. By providing resources and exposure to local businesses, the Pistons help stimulate economic growth and job creation, promote community development, and foster diversity and inclusion.

One notable participant in the SHOP313 Pop-Up Shops initiative is G.L.A.M. Body Scrubs, the 2024 winner of the Comerica Hatch Detroit Contest by TechTown. Owner Tiffany Cartwright captured the $100,000 grand prize to help launch a brick-and-mortar store in Detroit, Hamtramck, or Highland Park. Another successful Hatch Detroit alum, Busted Bra Shop, will also be participating. Owner and founder Lee Padgett has grown the boutique from inspiration to stores serving Detroit, Ann Arbor, and Chicago.

The Pistons' focus on supporting small businesses contributes to the overall health and dynamism of the Detroit economy by fostering economic growth, job creation, community development, diversity, and inclusivity. This initiative helps create an environment that is more attractive to long-term investors, encouraging entrepreneurship, and promoting sustainable growth. By supporting small businesses, the Pistons help create a more resilient and adaptable economy, better equipped to face changing market conditions.

In conclusion, the Detroit Pistons' SHOP313 Pop-Up Shops Presented by Comerica initiative is a testament to the organization's commitment to supporting and elevating the small business ecosystem in the Metro Detroit area. This innovative platform provides resources and exposure to local businesses, fostering economic growth, job creation, community development, diversity, and inclusivity. By supporting small businesses, the Pistons help create a more resilient and adaptable economy, better equipped to face changing market conditions.