Depend Teams Up with Ken Griffey Jr. & Sr. to Raise Awareness for Prostate Cancer and Encourage Early Detection

Depend teams up with Ken Griffey Jr. and Sr. to raise awareness about prostate cancer and encourage men to take charge of their health. The campaign aims to break the stigma around prostate cancer and bladder leaks, and supports the Prostate Cancer Foundation. Griffey Jr. and Sr. share their personal experiences with prostate cancer and emphasize the importance of early detection and open conversation. Depend will donate up to $300,000 from select product sales to support PCF's mission.

Kimberly-Clark's Depend® brand has joined forces with sports legends Ken Griffey Jr., Ken Griffey Sr., and Emmitt Smith to launch the sixth year of its Stand Strong for Men's Health campaign. This initiative, timed to coincide with Prostate Cancer Awareness Month, aims to raise awareness about prostate cancer and encourage men to take charge of their health. The campaign seeks to break the stigma around prostate cancer and bladder leaks, particularly for Black men who face a 70% higher risk of diagnosis [1].

The campaign will run through November 2025, with Depend donating up to $300,000 from select product sales to the Prostate Cancer Foundation (PCF). This donation will add to the brand's previous contributions, which have exceeded $1 million since 2020 [2]. The funds will support PCF's critical mission of funding life-saving prostate cancer research.

Ken Griffey Jr. and Ken Griffey Sr. are personally invested in the cause, having stood by their fathers during their prostate cancer journeys. Both men use their platforms to advocate for early detection, treatment, and open dialogue about prostate cancer. "One in eight men will be diagnosed with prostate cancer - and my dad was one of them. That makes this deeply personal for me," said Griffey Jr. "I want people to understand that a simple blood test can make all the difference" [2].

Emmitt Smith, who also lost his father to prostate cancer, emphasizes the importance of shared experience and open conversation. "Prostate cancer is as common as breast cancer, and for Black men the chances of being diagnosed are 70% higher. I'm proud to partner with a brand that creates space for real conversations in our homes and around our communities," Smith said [2].

The campaign underscores the importance of early detection and emotional support. Research funded by PCF has led to breakthroughs like the prostate-specific membrane antigen (PSMA)-PET scan, which helps doctors detect prostate cancer earlier and in smaller amounts [2].

References:
[1] https://www.stocktitan.net/news/KMB/depend-teams-up-with-ken-griffey-jr-sr-to-inspire-early-detection-7m2zylc5713u.html
[2] https://www.prnewswire.com/news-releases/depend-teams-up-with-ken-griffey-jr--sr-to-inspire-early-detection-and-open-conversation-around-prostate-cancer-302542209.html