Deere Soars 4.04% on Sentera Acquisition

On May 29, 2025, Deere's stock rose by 4.04% in pre-market trading, reflecting a significant surge in investor confidence and market sentiment.

John Deere, a global leader in agricultural machinery, has completed the acquisition of Sentera, a Minnesota-based company specializing in agricultural drone technology. This strategic move aims to enhance the capabilities of farmers and agricultural service providers by offering a more comprehensive suite of tools for data generation and utilization. These tools are designed to help farmers make informed decisions that can improve farm profitability, efficiency, and sustainability.

Sentera's technology is compatible with most mainstream drone platforms, enabling farmers and crop scouts to quickly and efficiently collect high-resolution data over large areas. The company's FieldAgent software and SMARTSCRIPT Weeds system allow for the assessment of plant health, identification of factors affecting crop growth, and the creation of customized herbicide application plans. These plans can be transmitted to sprayers equipped with independent nozzle control, ensuring precise and efficient herbicide use.

The integration of Sentera's technology with John Deere's Operations Center will allow for seamless data collection and analysis, providing real-time insights that can guide in-field management decisions throughout the growing season. This acquisition not only introduces new precision agriculture capabilities to a broad customer base but also complements existing technologies like See & Spray, further enhancing John Deere's position in the precision agriculture market.