DeepL Launches AI Agent to Challenge OpenAI, Microsoft, and Anthropic in Enterprise Market

DeepL, a German startup valued at $2 billion, is expanding beyond AI-powered translation with the launch of DeepL Agent, a general AI tool designed to automate repetitive tasks across various functions. The agent can respond to natural language commands and is expected to compete with major AI players like Anthropic, OpenAI, and Microsoft. DeepL CEO Jarek Kutylowski believes the agent is a natural extension of the company's translation product, allowing for a more seamless workflow.

DeepL, a German startup valued at $2 billion, has announced the launch of DeepL Agent, a general AI tool designed to automate repetitive tasks across various functions. The agent can respond to natural language commands and is expected to compete with major AI players like Anthropic, OpenAI, and Microsoft. DeepL CEO Jarek Kutylowski believes the agent is a natural extension of the company's translation product, allowing for a more seamless workflow.

According to a recent report by Comscore [1], over 30% of U.S. internet users now use AI tools each month, reflecting the rapid rise of this category. The new data set from Comscore captures site visitation metrics for 117 AI tools and features across nine distinct categories, spanning both PC and mobile platforms. This includes AI-powered platforms like ChatGPT and Microsoft Copilot, as well as mainstream applications with AI features like Canva.

DeepL Agent is positioned to capitalize on this trend by offering a versatile tool that can handle a wide range of tasks. The agent can be integrated into various workflows, from customer service to content creation, making it a valuable asset for businesses looking to streamline operations. The tool's ability to understand and respond to natural language commands sets it apart from other AI solutions.

As AI continues to reshape the way consumers interact with content, companies like DeepL are adapting to provide more comprehensive solutions. The launch of DeepL Agent signals a shift towards more integrated AI tools that can handle multiple functions, rather than specialized tools for each task.

DeepL's expansion into the broader AI market is a strategic move that could significantly boost its revenue and market share. The company's strong reputation in AI-powered translation is likely to translate into trust and adoption of its new general-purpose AI tool. As the AI ecosystem evolves, companies that can offer versatile, user-friendly solutions are well-positioned to succeed.

References:
[1] https://www.comscore.com/Insights/Press-Releases/2025/5/Comscore-Adds-Consumer-AI-Tool-Usage-Data-to-Its-Industry-Leading-Suite-of-Reporting