DeepIntent Unveils HealthFirst Audio Package for Precision-Targeted Healthcare Advertising.

DeepIntent has launched HealthFirst™ Audio Package, a digital audio demand-side platform offering premium, precision-targeted access to iHeartMedia, SiriusXM Media and more. The platform aims to maximize campaign performance by connecting healthcare advertisers with patients and providers during high-attention, screen-free moments. It is designed to drive outcomes and capitalize on the growth of digital audio as a powerful complement to omnichannel strategies.

DeepIntent, a leading healthcare demand-side platform, has unveiled its HealthFirst™ Audio Package, a digital audio demand-side platform offering premium, precision-targeted access to iHeartMedia, SiriusXM Media, and other leading publishers. The platform aims to maximize campaign performance by connecting healthcare advertisers with patients and providers during high-attention, screen-free moments, leveraging the growing trend of digital audio as a complementary channel to omnichannel strategies.

According to EMARKETER, U.S. consumers will average 1 hour and 25 minutes per day with digital audio in 2025—just 2 minutes shy of their daily time spent browsing social media. This shift represents a massive opportunity for healthcare advertisers, with DeepIntent's analysis showing that more than 69% of healthcare providers are reachable through the HealthFirst™ Audio Package's premium inventory DeepIntent Expands HealthFirst™ Media Suite with Audio Package, Connecting Healthcare Brands to Trusted Streaming Publishers^[1].

The turnkey offering is designed to deliver uninterrupted exposure that builds contextual and emotional resonance, reinforcing messaging across channels. It features curated supply from iHeartMedia, SiriusXM Media, and other leading publishers, providing a purpose-built connection to audiences that matter most in healthcare. The platform also offers streamlined activation, allowing for fast and easy setup within the DeepIntent DSP for impactful campaign launches, and ensures transparency and trust through fraud-free supply aligned with the strict standards of pharmaceutical advertising.

iHeartMedia, a leading partner in the new HealthFirst™ Audio Package, expressed enthusiasm about the launch. "This launch reflects the growing demand for audio as a trusted and high-performing medium in the pharma space and will bring healthcare brands the precision, quality, compliance, and scale they need to reach their audiences," said John Lilliquist, SVP at iHeartMedia Health DeepIntent Expands HealthFirst™ Media Suite with Audio Package, Connecting Healthcare Brands to Trusted Streaming Publishers^[1].

DeepIntent's HealthFirst™ Audio Package is now available for activation within the DeepIntent DSP. The platform is backed by patented technology and proven outcomes, delivering measurable audience quality and script lift at scale. It is designed to help marketers plan, activate, and optimize data-driven campaigns with speed and precision, trusted by the world's top healthcare brands and their agencies.