Deckers Outdoor Shares Climb 2.72% on $400M Volume Ranked 278th as UBS Reaffirms Buy with $158 Target Amid Strategic Shifts

Deckers Outdoor (DECK) rose 2.72% on September 2, with a trading volume of $0.40 billion, ranking 278th in market activity. The stock, down over 40% year-to-date, drew renewed attention from analysts and retail investors amid strategic adjustments in its product pipeline.

UBS analyst Jay Sole reiterated a 'Buy' rating, setting a $158 price target—nearly 32% above the prior close—citing undervaluation despite recent declines. The analyst highlighted potential for Hoka sneakers to expand into lifestyle apparel and recovery products, alongside geographic growth opportunities in Asia and Europe. Sole also emphasized a revised earnings forecast, projecting a higher probability of achieving $10.00 fiscal year 2028 earnings per share.

Retail sentiment on Stocktwits remained bullish, with traders anticipating a stabilization in the $120–$130 range ahead of the next earnings report. Market participants noted the company’s efforts to mitigate U.S. sales growth slowdowns through staggered franchise launches and tighter inventory controls ahead of product cycles.

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