Deckers Outdoor's KDJ Death Cross and Bearish Marubozu on 15min Chart

Deckers Outdoor's 15-minute chart has exhibited a KDJ Death Cross, accompanied by a Bearish Marubozu at 06/10/2025 14:45. This indicates a shift in momentum towards the downside, with a potential for further price decreases. Sellers currently dominate the market, and it is likely that bearish momentum will continue.

Deckers Outdoor Corporation (DECK) experienced a notable shift in market momentum, as its 15-minute chart exhibited a KDJ Death Cross on June 10, 2025, at 14:45, accompanied by a Bearish Marubozu. This technical indicator suggests a potential for further price decreases, with sellers currently dominating the market. This development follows strong wholesale performance in the fourth quarter of fiscal 2025, where wholesale revenues rose 12.3% year over year to $611.6 million [1].

HOKA and UGG, key brands under the DECK umbrella, contributed significantly to this growth. HOKA's expansion into new retail footprints and the successful launch of the Bondi 9 drove its wholesale revenues up by 24% year over year. UGG's seasonal offerings, particularly the Lowmel sneaker and Golden Collection products, led to a 15% increase in wholesale revenues [1]. Despite these successes, the company's direct-to-consumer (DTC) sales faced modest pressure.

The company's wholesale channel is expected to continue outpacing DTC sales in fiscal 2026, driven by strategic retail partnerships and rising brand visibility. However, potential challenges such as tariffs and economic conditions may impact this growth [1].

Key competitors in the wholesale channel include Steven Madden, Ltd. (SHOO) and Urban Outfitters Inc. (URBN). Steven Madden's wholesale channel generated $439.3 million in the first quarter of 2025, up 0.2% year over year, while Urban Outfitters achieved a 24% revenue increase in the first quarter of fiscal 2026 [1].

Investors should be cautious given the current bearish momentum indicated by the KDJ Death Cross and Bearish Marubozu. The company's shares have lost 45.4% year to date, compared to the industry's decline of 13.1%. From a valuation standpoint, DECK trades at a forward price-to-earnings ratio of 17.82X, slightly above the industry average of 17.77X [1].

References:
[1] https://www.nasdaq.com/articles/deckers-bets-big-wholesale-will-hoka-and-ugg-sustain-pace