Deckers Outdoor Corporation Trading Volume Drops 43.11% Ranking 411th Despite Stock Price Rise

On July 22, 2025, Deckers Outdoor Corporation (DECK) saw a trading volume of $279 million, marking a 43.11% decrease from the previous day. The stock ranked 411th in terms of trading volume for the day. Despite the decline in trading volume, DECK's stock price rose by 0.56%, marking its fifth consecutive day of gains and a 10.88% increase over the past five days.

Analysts are anticipating Deckers to report quarterly earnings of $0.68 per share in its upcoming release. However, there are concerns about a slowdown in the direct-to-consumer segment, particularly for the Hoka brand, which could impact investor sentiment. Evercore ISI has removed DECK from its "Tactical Outperform" list prior to the earnings announcement, maintaining an "In Line" rating with a price target set at $110.

Deckers reported a record performance for fiscal year 2025, with revenue growing 16% to nearly $5 billion. The company achieved a gross margin expansion of 230 basis points to 57.9% and an operating margin improvement of 200 basis points to 23.6%. Earnings per share increased by 30% to $6.33, showcasing strong financial performance. HOKA brand revenue grew 24% to $2.2 billion, with significant international expansion and increased brand awareness. UGG brand revenue increased by 13% to $2.5 billion, driven by strong growth across channels and regions, particularly in international markets.

Despite the strong performance, Deckers faces macroeconomic uncertainty related to global trade policy, impacting fiscal year 2026 outlook. The company anticipates up to $150 million in increased costs due to tariffs, with potential demand erosion. HOKA's direct-to-consumer (DTC) growth in the US faced pressure due to model changeovers and macroeconomic factors. The company expects a decline in gross margin in fiscal year 2026 due to increased tariffs, higher promotional activity, and unfavorable channel mix. Deckers is cautious about consumer spending in the US, which could impact demand and growth projections.