AT&T's Dallas HQ Launches On-Site Summer Camp for Employees' Kids

AT&T has launched an on-site summer camp for employees' children at its Dallas HQ in partnership with Bright Horizons' Steve and Kate's Camp. The camp aims to support working parents who were required to return to the office full-time months ago. CEO Stephen Kramer notes that the summer break poses a challenge for parents seeking childcare, making the camp a valuable resource.

AT&T has introduced an on-site summer camp for employees' children at its Dallas headquarters, in partnership with Bright Horizons' Steve and Kate's Camp. The initiative aims to support working parents who were recently required to return to the office full-time. CEO Stephen Kramer of Bright Horizons notes that the summer break poses a significant challenge for parents seeking childcare, making the camp a valuable resource.

The camp, which will be held at AT&T's Dallas, TX headquarters, is designed to provide a comprehensive care solution for working parents. It is part of AT&T's broader efforts to support employees and their families in the wake of the company's recent return-to-office policy. According to Kramer, "People don’t necessarily think of elementary school, for example, as a form of care, but the reality is that when children go to school, parents can go to work, and when schools are closed over the summer, they need to find coverage."

This development is particularly notable in the context of the current job market. According to data from ZipRecruiter, the average hourly wage for babysitters in Princeton, NJ, is $18.63, with the 25th percentile being $16.01 and the 75th percentile being $20.87 [1]. This indicates that the cost of childcare can be substantial, making programs like AT&T's summer camp a significant benefit for employees.

The summer camp is an example of how companies are addressing the challenges faced by working parents in the post-pandemic era. By providing on-site childcare, AT&T is not only supporting its employees but also demonstrating a commitment to work-life balance. This initiative could potentially enhance employee satisfaction and retention rates, which are key factors in a company's overall financial health.

References:
[1] ZipRecruiter. (n.d.). Babysitter Jobs in Princeton, NJ. Retrieved from https://www.ziprecruiter.com/Jobs/Babysitter/-in-Princeton,NJ
[2] Bright Horizons. (2025, July 9). AT&T’s new on-site summer camp for employees’ kids at their Dallas, TX headquarters. Retrieved from https://www.brighthorizons.com/newsroom/archive/2025-fast-company-att-steve-and-kates-camp