Cyber 5 2024: Shopping Trends That Matter to Your Portfolio

As the holiday shopping season kicks off, Rakuten Advertising's 2024 Cyber 5 shopping trends report offers valuable insights for investors. The report reveals strategic consumer behavior, with shoppers prioritizing deals and discounts, increasing cart size by 5% while spending 5% less per item. This trend allows consumers to make bigger ticket purchases on Cyber Monday, with luxury purchases increasing by 66% compared to Black Friday.

The report also highlights the strategic targeting and timing of brands, with consumer electronics and beauty products seeing higher success on Thanksgiving Day, while traditional gift categories like apparel and toys dominated Black Friday. Luxury purchases surged on Cyber Monday, up 66% from Black Friday. This trifurcation of Cyber 5 made the shopping season less competitive and crowded, benefiting both consumers and brands.

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