Currys Shifts Focus to Small Business Tech Segment with B2B Division Rebranding and Expansion.

Currys has rebranded and expanded its B2B division, Currys Business, to target the UK's small business technology segment. With 75,000 new business customers acquired in the past year, the retailer aims to capitalize on the market opportunity presented by SMEs. Currys Business now has 57 local business hubs, offering personalized consultations, exclusive pricing, and business-relevant services. The expansion reflects Currys' understanding that SMEs prefer face-to-face service, setting it apart from online B2B platforms.

UK electricals retailer Currys has rebranded and expanded its B2B division, Currys Business, to target the UK's small business technology segment. With 75,000 new business customers acquired in the past year, the retailer aims to capitalize on the market opportunity presented by small and medium enterprises (SMEs). This significant shift is a strategic move to meet the growing demand for personalized technology solutions and services from SMEs.

Currys Business now has 57 local business hubs, with three new locations added in Stevenage, Solihull, and Exeter in July 2024. These hubs, situated within Currys stores, offer SMEs personalized consultations, exclusive business pricing, 30-day payment terms, and business-relevant services such as onsite IT installation. The expansion reflects Currys' understanding that SMEs prefer face-to-face service, setting it apart from online B2B platforms such as Amazon Business.

In addition to sales, Currys Business extends its offerings to tech life cycle service solutions, including delivery, installation, onsite configuration, and end-of-life support. These services ensure secure disposal of IT assets and bulk recycling, providing businesses with necessary certifications and data protection. The division also supports SMEs through its contact centre, offering nationwide access to dedicated business experts for tech needs ranging from energy savings to tech troubleshooting and recycling end-of-life products.

According to Currys Business director Chris Williams, the growing demand from small businesses for more than just online ordering is evident. Small businesses are facing significant cost pressures, and Currys Business aims to provide the expertise and services that can make a difference. With 30 years of experience supporting businesses, Currys Business is well-positioned to become the UK's one-stop-shop for SMEs seeking technology solutions, services, and support delivered with human expertise.

Currys Business is also helping customers leverage AI technology, which can transform SMEs and drive growth. By offering a comprehensive suite of services and personalized consultations, Currys Business is positioning itself as a key player in the UK's SME technology market.

References:
[1] https://www.retail-insight-network.com/news/currys-rebrands-b2b/
[2] https://finance.yahoo.com/news/currys-rebrands-b2b-division-shift-143103025.html