Cunard's Wellness Revolution: Introducing Harper's Bazaar Packages and a 2026 Event Voyage

Cunard, the iconic luxury cruise line, is set to revolutionize the wellness experience at sea with the introduction of Harper's Bazaar Wellness at Sea packages and a new Event Voyage in 2026. This strategic move aligns with the growing demand for wellness tourism, which is currently valued at over $900 billion globally.



The Harper's Bazaar Wellness at Sea packages, priced at US$629 per guest, are designed to help passengers relax, recover, or boost energy. Each three-day program includes a tailored selection of spa treatments, a premium range of ELEMIS products, and unique, nutritionally balanced dining options. These packages are available to book once on board with the ship's Spa Concierge.

The introduction of these programs marks an exciting evolution of Cunard's award-winning wellness and enrichment offering. Katie McAlister, President of Cunard, stated, "Wellness is at the heart of what we offer at Cunard, and the Harper's Bazaar Wellness at Sea programmes are a natural addition across our entire fleet. Ocean-inspired wellness is a unique part of the Cunard experience, offering guests the chance to relax, recharge, and feel renewed while sailing to extraordinary destinations."

In addition to the Harper's Bazaar Wellness at Sea packages, Cunard is also introducing a range of new plant-based menus across its fleet. Developed in collaboration with chef Paul Gayler MBE, a pioneer in vegetarian and vegan cuisine, these menus draw inspiration from destinations where plant-based eating is frequent, such as the Middle East, and use authentic cooking methods to reimagine classic dishes. More than 25 vegan dishes will be available in the Britannia restaurants on Queen Mary 2, Queen Victoria, Queen Elizabeth, and the eagerly awaited Queen Anne.



The new plant-based menus align with the growing demand for sustainable and health-conscious dining options in luxury travel. The global vegan food market is projected to grow at a compound annual growth rate (CAGR) of 12.4% through 2028, indicating a significant increase in demand for plant-based products.

Cunard's commitment to wellness and sustainability is further highlighted by the announcement of a brand new Wellness at Sea Event Voyage for 2026. Scheduled for July 5-12, 2026, this unique 7-night Norwegian Fjords voyage on board Queen Anne will include an inspiring variety of wellness-themed experiences, from invigorating classes and tailored spa treatments to enlightening insight talks from expert speakers. This Event Voyage is set to set a new standard for wellbeing at sea.

In conclusion, Cunard's introduction of Harper's Bazaar Wellness at Sea packages and the new Wellness at Sea Event Voyage for 2026 demonstrates the cruise line's commitment to evolving with the changing preferences of luxury travelers. By offering exclusive wellness experiences and aligning with the growing demand for plant-based dining, Cunard is well-positioned to capture market share in the rapidly growing wellness tourism and plant-based segments.