Crypto.com and Trump Media Launch $6.4B CRO Treasury Company

Trump Media and Crypto.com have partnered with Yorkville Acquisition Corp. to launch a $6.42 billion digital asset treasury company focused on Cronos (CRO). The entity, Trump Media Group CRO Strategy, Inc., will be the first publicly traded CRO treasury vehicle and potentially the largest of its kind. It will be funded with $1 billion worth of CRO tokens and $200 million in cash, with a $5 billion equity line of credit. The partnership positions Cronos as a strong candidate for powering next-generation financial infrastructure.

Trump Media & Technology Group Corp, Crypto.com, and Yorkville Acquisition Corp have announced a strategic partnership to establish Trump Media Group CRO Strategy, Inc., a digital asset treasury company focused on the acquisition of Cronos (CRO) cryptocurrency. The new entity, set to be the first publicly traded CRO treasury vehicle, will be funded with $1 billion in CRO tokens, $200 million in cash, and a $5 billion equity line of credit [1].

The partnership aims to create a digital asset treasury company focused on the acquisition of the native cryptocurrency token of the Cronos ecosystem. Trump Media and Crypto.com have also signed a strategic partnership to integrate Cronos (CRO) cryptocurrency and Crypto.com's digital wallet infrastructure on Trump Media platforms, including Truth Social and Truth+ [3].

The announcement has had a significant impact on the market. Following the announcement, the crypto token CRO shot up by 22.6% to $0.19, while Trump Media's shares jumped 4.2% to $17.94. Yorkville's shares, however, fell by 2.3% [1]. Cronos Group Inc. (CRON) shares also rallied 1.56% to $2.60 on Friday, following an all-around positive trading session for the stock market [2].

The new entity, Trump Media Group CRO Strategy, Inc., is expected to go public via a merger with Yorkville Acquisition Corp (YORK.O). The companies have agreed to a mandatory one-year lockup period for the funding [1].

This partnership positions Cronos as a strong candidate for powering next-generation financial infrastructure. The digital asset treasury company is expected to play a significant role in the growth and adoption of cryptocurrencies, especially within the U.S. market.

References:
[1] https://www.reuters.com/legal/government/trump-media-cryptocom-announce-deal-form-crypto-treasury-firm-2025-08-26/
[2] https://www.marketwatch.com/data-news/cronos-group-inc-stock-rises-friday-still-underperforms-market-d80a1dcf-798d54aa618d
[3] https://www.ainvest.com/news/yorkville-acquisition-corp-shares-rise-1-78-premarket-announcing-business-combination-trump-media-group-2508/