Crypto Cards Gain Mainstream Popularity, Market Set to Reach $152B by 2031

Crypto cards are becoming mainstream, with a projected market reach of $152.2 billion by 2031. Gen Z, millennials, and high-net-worth individuals are driving this shift, with nearly one in 10 Americans and a higher proportion of users in Brazil, Portugal, and Slovenia using these cards for everyday purchases. The Nexo Card's collateralized credit line has saved over 100,000 BTC and 750,000 ETH from being sold, with weekly card transaction frequency growing by 324%.

Crypto cards are gaining traction, with a projected market reach of $152.2 billion by 2031 [1]. This growth is driven by a combination of technological advancements, increasing consumer demand, and favorable regulatory environments. According to recent reports, nearly one in 10 Americans and a higher proportion of users in countries like Brazil, Portugal, and Slovenia are adopting these cards for everyday purchases [1].

One of the key drivers behind this surge is the preference of millennials and Gen Z for decentralized finance (DeFi) solutions. These demographics make up nearly 64% of Europe’s crypto user base, significantly contributing to the demand for crypto-linked payment tools such as debit cards [1]. Additionally, the Nexo Card's collateralized credit line has saved over 100,000 BTC and 750,000 ETH from being sold, with weekly card transaction frequency growing by 324% [2]. This demonstrates the growing popularity and utility of crypto cards in preserving asset liquidity.

The European market for crypto debit cards is particularly robust. The market was valued at USD 4.5 billion in 2024 and is estimated to reach USD 21.8 billion by 2033, growing at a CAGR of 19% from 2026 to 2033 [1]. This growth is supported by advanced banking infrastructure, interoperability of digital wallets, and high smartphone penetration (exceeding 93%) [1]. The regulatory support in Europe also plays a crucial role in the market's expansion.

Several key players are shaping the crypto debit card market in Europe. Some of the largest manufacturers include BlockCard, Wirex, BlockFi, BitPay, Crypto.Com, Nuri, eToro Money Card, Swipe Visa, TenX Visa, Nuri Mastercard, Crypterium Visa, Binance Visa, Voyager Mastercard, Celsius Credit Card, and SALT Credit Card [1]. These companies are leveraging technological advancements and strategic partnerships to meet the growing demand for crypto cards.

The future scope of the crypto debit card market looks promising, with increasing consumer demand and technological advancements driving market growth. The market is expected to shift towards emerging markets, fueled by rising disposable incomes and urbanization [1]. Additionally, sustainability trends and regulatory support will further boost demand, making the market a key focus for investors and industry players in the coming years.

References:
[1] https://www.linkedin.com/pulse/europe-crypto-dedit-card-market-top-trends-challenges-chutc/
[2] https://financefeeds.com/nexo-sees-72-jump-in-crypto-backed-borrowing-as-card-users-retain-over-100000-btc/