Crocs Opens First Full-Price Store in the UK to Drive International Growth

Crocs has opened its first full-price store in the UK, located at Westfield Stratford City in East London. The 1,500-square-foot store showcases Crocs' complete footwear and accessories collections for adults and kids. The store's opening marks the latest phase of the company's 2026 retail strategy aimed at scaling the brand in European markets. International revenues grew 11% in fiscal 2025 to $1.6 billion, and the company plans to expand its international footprint with 200-250 new doors in 2026.