Crocs and NFL Partner for Multiyear Licensing Deal, Launching New Collection on September 18.

Crocs Inc. and the National Football League (NFL) have signed a multiyear licensing deal, allowing for the creation of football-themed footwear with team patterns and adornments. The new collection, set to launch on September 18, 2025, will include the Classic Clogs and will be available at Crocs.com, NFLshop.com, and select retailers.

Crocs Inc. and the National Football League (NFL) have entered into a multi-year licensing agreement, set to launch on September 18, 2025. The collaboration will see the creation of football-themed footwear, including team patterns and adornments, which will be available at Crocs.com, NFLshop.com, and select retailers [1].

The initial collection will feature the Classic Clog, one of Crocs' best-selling shoes, with team-centric elements such as team colors, iconic mascots, and logos. The first drop will include 14 teams, with a full 32-team line-up rolling out throughout the collaboration. The collection will be available globally via Crocs' main website and NFLshop.com, while the Crocs UK website will carry a selection of teams starting from September 19, 2025 [1].

The collection will not only include footwear but also expanded categories and accessories, such as bags, designed to enhance fan experience. The first wave of products focuses on bold team hues, mascot graphics, official NFL logos, and Crocs' signature Jibbitz charms. These elements allow fans to customize their gear to reflect their team pride, both at home and at the stadium [2].

Matias Infante, Vice President of Global Marketing at Crocs, expressed excitement about the partnership, stating that it goes beyond product and aims to create unforgettable experiences that bring communities closer to the game they love. Ryan Samuelson, Vice President of Consumer Products at the NFL, highlighted the significance of the collaboration, noting that Crocs' shoes have become synonymous with comfort and ease, and that this partnership offers fans expanded options for stylish comfort [1].

The NFL x Crocs Collection marks a significant step forward for both brands, uniting comfort, culture, and sport in a way that connects deeply with fans. Whether for a game at the stadium, a backyard watch party, or everyday wear, the new collection ensures that team pride can be expressed in a comfortable and stylish manner [2].

References:
[1] https://www.theindustry.fashion/crocs-signs-multi-year-licensing-deal-with-the-nfl-for-team-inspired-clogs/
[2] https://footwearmagazine.com/crocs-nfl-collection-2025/