Crimson Wine Group CEO Jen Locke: A Beacon of Sustainability and Innovation in the Wine Industry

Crimson Wine Group CEO Jen Locke has been recognized as one of Wine Industry Advisor's "Most Inspiring People in Wine" for 2025, highlighting her leadership in stewarding 1,000 acres and preserving legacies of sustainability across California, Washington, and Oregon. Under Locke's tenure, the company has achieved significant milestones, solidifying its position as a leader in the fine wine sector.

Locke's commitment to sustainability has been a driving force behind Crimson Wine Group's growth and innovation. She has led the company in joining the International Wineries for Climate Action (IWCA) initiative, committing to the United Nations' Race to Zero initiative by 2050. As an IWCA Silver Member, the company focuses on reducing its carbon footprint, notably by switching to lightweight glass, which lowers emissions during production and transportation. This initiative helps consumers identify eco-friendly options and reinforces the brand's commitment to sustainability.

Locke's leadership has also contributed to operational excellence and innovation within the company. The top SKU, Pine Ridge Chenin Blanc + Viognier blend, has doubled in volume under her tenure, and Seghesio Zinfandel has become the best-selling wine in the luxury Zinfandel category. Additionally, Seghesio Family Vineyards, home to old vine Zinfandel, boasts the oldest Sangiovese vines in the United States, further solidifying the company's commitment to preserving heritage while fostering growth in the wine industry.

Crimson Wine Group's commitment to sustainability has not only enhanced its brand image and consumer appeal but has also earned Locke recognition and awards from industry peers. She was named one of Wine Industry Advisor's "Most Inspiring People in Wine" for 2025 and was nominated for Wine Enthusiast's 2024 Wine Star Awards in the 'Executive of the Year' category. These accolades reflect the industry's appreciation for Locke's leadership and the company's commitment to sustainability and innovation.

In conclusion, Jen Locke's leadership has significantly contributed to Crimson Wine Group's growth and innovation, particularly in the areas of sustainability and operational excellence. Her commitment to these areas has not only helped the company achieve significant milestones but has also earned her recognition and awards from industry peers. Crimson Wine Group's commitment to sustainability has solidified its position as a leader in the fine wine sector in California, Washington, and Oregon, enhancing its brand image and consumer appeal.