Cricut Q2 rev up 2% YoY, net income up 24% YoY.

• Cricut Q2 2025 revenue: $172.1 million, up 2% YoY • Net income: $24.5 million, up 24% YoY • Paid subscribers: over 3 million, up 7% YoY • Q2 2025 operating income grew 14% • Q2 2025 EPS grew 22%

Cricut, Inc. (NASDAQ: CRCT) reported its financial results for the second quarter of 2025, showcasing a robust performance across multiple key metrics. The company's revenue for Q2 2025 stood at $172.1 million, marking a 2% year-over-year (YoY) increase from the same period last year [1]. This growth was driven by a 4% increase in platform revenue to $80.7 million and a 1% increase in products revenue to $91.4 million. International revenue also saw an 8% YoY increase, contributing 21% of total revenue.

Cricut's net income for Q2 2025 was $24.5 million, representing a 24% YoY increase. The company's operating income grew by 14% to $30.1 million, or 17.5% of revenue, highlighting its operational efficiency. The earnings per share (EPS) grew by 22% to $0.11, reflecting the company's strong financial performance.

One of the standout figures from the report was the growth in paid subscribers. Cricut's paid subscriber base increased to over 3 million, representing a 7% YoY increase. This growth underscores the company's ability to attract and retain users, which is a key driver of its platform revenue.

The company generated $36.2 million in cash from operations during Q2 2025, up from $35 million a year ago. Cricut ended the quarter with $377 million in cash and cash equivalents, remaining debt-free. The company also repurchased 917 thousand shares of its common stock, spending $4.7 million on the repurchase program.

Cricut's management expressed confidence in its ability to navigate the uncertainty introduced by tariffs and continue to invest in hardware product development, materials, engagement, and marketing. The company's focus on accelerating these investments is expected to drive future revenue growth.

In addition to its financial performance, Cricut also highlighted key business metrics such as active users, 90-day engaged users, and platform ARPU. The company's active user base remained flat at just over 5.9 million, while 90-day engaged users decreased by less than 2% to nearly 3.5 million. The platform ARPU increased to $53.84, up 2% YoY.

Cricut's management will host a conference call and webcast to discuss the results on Tuesday, August 5, 2025, at 3:00 p.m. Mountain Time. Investors and financial professionals can access the webcast and call details on Cricut's investor relations website [1].

References:
[1] https://finance.yahoo.com/news/cricut-inc-reports-second-quarter-200500860.html