Creative Media shares rise 10.21% premarket after agreeing to be acquired by Granite Digital for undisclosed sum.

Creative Media surged 10.21% in premarket trading following the announcement that it has agreed to be acquired by Cork-based Granite Digital, an independent digital marketing group. The undisclosed-sum deal, confirmed at a Manhattan event attended by officials, marks the second acquisition by Granite in seven months, aligning with its strategy to expand in North America and achieve $40 million in revenues by 2027. The acquisition integrates Creative Media’s 40-person team and its strong North American client base with Granite’s global infrastructure, while Marcus Isherwood, Creative Media’s founder, will join Granite as chief revenue officer. The move underscores Granite’s focus on international growth and complementary capabilities, with no conflicting news reported.