Coupang's Stock Slides to 407th in Trading Volume Despite $52 Billion Valuation and 18.7% Revenue Growth

On August 14, 2025, Coupang (CPNG) closed down 0.49%, with a trading volume of $0.24 billion, ranking 407th in the market. The e-commerce giant, valued at $52 billion, has shown resilience in its core business, generating $32.3 billion in revenue over the past year with 18.7% growth. Its efficient logistics and customer-centric model have sustained a 29.9% gross margin despite competitive pressures in South Korea.

Recent expansion efforts, including entry into Japan’s food delivery market and early-stage operations in Taiwan, highlight strategic diversification. However, analysts note uncertainty around the effectiveness of increased spending in Taiwan, where user growth remains unproven. While these moves aim to replicate South Korea’s success, risks such as local competition and regulatory challenges could hinder scalability.

Financially, Coupang faces headwinds in its Developing Offerings segment, which has seen higher-than-expected losses, impacting overall EBITDA. Currency fluctuations, particularly the Korean Won’s depreciation in late 2024 and early 2025, have pressured revenue forecasts. Yet, the weaker U.S. dollar has offset some costs, offering partial insulation from tariff risks and enhancing competitive positioning.

Analysts remain cautiously optimistic, with Barclays and Morgan Stanley setting price targets ranging from $32 to $36. Projections suggest revenue could reach $45 billion by 2027, driven by core commerce growth and potential international traction. However, turning around underperforming segments and managing expansion costs will be critical to sustaining momentum.

The strategy of buying the top 500 stocks by daily trading volume and holding them for one day from 2022 to 2025 yielded a 31.52% total return over 365 days, with a 0.98% average daily return. Performance peaked at 7.02% in June 2023 but dipped to -4.20% in September 2022, reflecting market volatility. The approach captured short-term momentum but remains subject to fluctuating conditions.