COTERIE New York: A Global Fashion Hub with Growing Purchasing Buyers

COTERIE New York, a premier women's contemporary and advanced contemporary fashion event, recently wrapped its September season, showcasing an impressive array of international brands and attracting a record number of purchasing buyers. The event, co-located with MAGIC and SOURCING at MAGIC, witnessed a notable 9% increase in purchasing buyers compared to September 2023 and around 3% growth from the February 2024 season.

The event's success can be attributed to several factors, including its diverse international representation, strategic collaborations, and commitment to sustainability. Over 40% of the show floor featured international brands, with more than 40 countries exhibiting, including Mexico, Brazil, Canada, and Australia. This global diversity attracted a wide range of buyers from leading retailers such as Saks Fifth Avenue, Rent the Runway, and Bloomingdales.

COTERIE's strategic collaborations, such as the one with Vogue Mexico and Latin America, played a significant role in attracting international designers. This collaboration expanded the destination neighborhood, featuring an array of international swim and resortwear apparel. The event also hosted a panel discussion moderated by Karla Martinez de Salas, Head of Editorial Content for Vogue Mexico & Latin America, focusing on the dynamic climate of retail.

COTERIE's commitment to sustainability has also contributed to its growing appeal. The event's verified sustainable program acknowledges brands meeting all 17 United Nations (UN) priorities, including JADE Swim, Fifteen Twenty, MPG, and Cariuma. Additionally, COTERIE partnered with Anybag to host a live activation of turning plastic and recycled products into unique and wearable bags. This eco-conscious initiative aligns with the growing consumer demand for sustainable fashion.

To maintain and build on this growth trajectory, COTERIE New York can focus on further enhancing its international representation, fostering strategic collaborations, and strengthening its commitment to sustainability. By doing so, the event can continue to attract global brands and buyers, solidifying its position as a leading fashion hub.