V.F. Corporation: Evaluating the Potential of Popular Brands to Boost Sales and Margins

V.F. Corporation (VFC) is a consumer cyclical company that designs, produces, and distributes branded apparel, footwear, and accessories through its 10 brands including Vans, The North Face, Timberland, and Altra. The company's apparel categories are active, outdoor, and work, and it markets its products in the Americas, Europe, and Asia-Pacific through wholesale sales to retailers, e-commerce, and branded stores owned by the company. Analyst David Swartz believes that VF lacks a competitive edge, but its popular brands have potential to bring higher sales and margins.