Corian Design Launches Global Campaign Showcasing Solid Surface Versatility.

Corian Design launches "WOW That's Corian!" global campaign showcasing architects and designers using Corian Solid Surface in innovative ways beyond countertops. The campaign highlights bold and complex designs across healthcare, education, hospitality, and food service environments. Corian Solid Surface is marketed as a versatile and high-performance material for architects and designers.

Corian Design, a division of DuPont Water & Protection, has launched a new global marketing campaign titled "WOW That's Corian®!" to highlight the versatility and innovative applications of Corian Solid Surface beyond traditional countertops. The campaign aims to showcase how leading architects and designers are utilizing the material's unique properties in various industries, including healthcare, education, hospitality, and food service environments.

The "WOW That's Corian®!" campaign emphasizes the material's exceptional design capabilities, such as thermoforming, backlighting, and engraving, while also highlighting its durability and sustainability benefits. Corian Design has introduced the Nature's Canvas portfolio, featuring nature-inspired collections like Geologic, Artista, Terrain, Terrazzo, and Nuwood, aligning with current biophilic design trends [1].

Condylia Courtney, Americas commercial director at Corian Design, stated, "Corian Solid Surface is much more than a countertop. It has evolved into a material that architects and designers can use for their most complex design applications, bending, twisting, and shaping it into distinctive forms that make people stop and say, 'WOW That's Corian®!'" [1].

The campaign aims to connect with forward-thinking architects and designers by showcasing the material's potential and reigniting excitement for what Corian Solid Surface can make possible. Corian Design has collaborated with renowned names such as Mario Romano, Zaha Hadid Design, and M3 Architects to create visually interesting, high-performing projects [1].

In healthcare facilities, Corian Solid Surface's virtually seamless, non-porous surface is hygienic and easy to clean, making it ideal for high-touch areas like patient rooms and nurse stations. Meanwhile, its healing colors and formability bring warmth and comfort to clinical environments, allowing spaces to be defined by purposeful shapes and inspired aesthetics [1].

In educational settings, Corian Solid Surface supports dynamic learning environments, from sculptural study pods and collaborative zones to hygienic dining areas and athletic facilities, designed to foster focus, connection, and discovery. Designers can take advantage of the material's durability, design flexibility, and broad range of colors and shapes to create spaces that reflect school identity and adapt to the energy of student life [1].

In hospitality spaces, Corian Solid Surface helps create memorable guest experiences across lobbies, bars, spa-like bathrooms, and more. Designers can shape it into sleek reception counters, backlit wall panels, integrated sinks, or custom seating to make each space stand out. Its non-porous, low-maintenance surface is easy to clean, while its durability ensures it holds up beautifully to daily use without compromising on style [1].

In food service environments, Corian Solid Surface is trusted by many leading and emerging brands. It is used not just for countertops but also for walls, tables, service lines, sinks, and statement pieces guests remember. Virtually seamless, sanitary, and built to perform, architects and designers can rely on the material to shape brand-defining spaces that drive efficiency, signal quality, and reflect thoughtful design [1].

Mark Woodman, color and design expert for Corian Design, stated, "No other material gives architects and designers this level of aesthetic freedom, formability, and functionality while remaining on-trend. The new Nature's Canvas portfolio is a perfect example. Each collection draws from the natural world to reflect the growing influence of biophilic design" [1].

To explore the "WOW That's Corian®!" campaign further and learn more about Corian Solid Surface, visit www.corian.com/-wow-corian- for inspiration, resources, and professional support [1].

References:
[1] https://www.prnewswire.com/news-releases/corian-design-launches-wow-thats-corian-to-showcase-the-evolution-and-future-possibilities-of-solid-surface-design-302504534.html
[2] https://www.stocktitan.net/news/DD/corian-design-launches-wow-that-s-corian-to-showcase-the-evolution-s606ie60ewie.html