Contradictions Unveiled: The Real Brokerage Inc.'s Q1 2025 Earnings Call Highlights Agent Retention, AI Productivity, and Growth Strategies

Agent churn and retention, ancillary services growth strategy, agent productivity and AI tools, value proposition for agents are the key contradictions discussed in The Real Brokerage Inc.'s latest 2025Q1 earnings call.



Revenue and Agent Growth:
- Real Brokerage reported revenue of $354 million for Q1 2025, up 76% compared to the previous year, driven by a 77% increase in the number of transactions closed, reaching 33,600.
- The growth was attributed to a 7% increase in average transactions per agent and the ongoing addition of agents, with the agent count exceeding 27,700 by the end of Q1.

Ancillary Business and Financial Tools:
- The company's ancillary businesses contributed $2.2 million in revenue, an increase of 50% year-over-year, with specific growth in One Real Mortgage by 55% and One Real Title by 30%.
- Real Wallet, a financial tool for agents, generated $126,000 in revenue in its first full quarter, with an estimated annualized run rate exceeding $700,000.
- The growth was supported by new product offerings and increased adoption among agents.

AI Integration and Efficiency:
- Real integrated Leo CoPilot, an AI-powered agent assistant, handling all inbound agent support calls, transitioning to this system in April.
- This integration has begun to automate key support functions, enabling faster and more accurate assistance.
- The company plans to expand Leo's capabilities, potentially allowing agents to handle client interactions and push ancillary services.

Agent Recruitment and Retention:
- Real welcomed over 2,700 net new agents in Q1, reflecting one of its strongest quarters, contributing to a total agent count exceeding 27,700.
- The success is attributed to Real's balanced value proposition, offering cost and ownership benefits, and continuous technological advancements.