Connecting Black-Owned Restaurants with New Customers: The Role of EatOkra and Black Foodie Finder

In the ever-evolving landscape of the food industry, two innovative apps, EatOkra and Black Foodie Finder, have emerged as game-changers, connecting Black-owned restaurants with new customers and fostering a sense of community. By leveraging technology and strategic partnerships, these platforms have not only supported Black-owned businesses but also contributed to the growth and success of the broader food industry.



EatOkra, co-founded by Anthony Edwards Jr. and his wife Janique, was born out of a personal need to find Black-owned restaurants in their new neighborhood. The app, launched in 2016, now boasts 20,000 monthly active users and generated about $700,000 in revenue in 2024. EatOkra's user-friendly platform allows users to search for Black-owned restaurants, caterers, and food trucks based on keywords or proximity, making it easy for users to discover and support these businesses.

Black Foodie Finder, launched by Brax Rich in 2020, started as a social media space to highlight Black-owned eateries. With 1.3 million Instagram followers, the app has since expanded to spotlight restaurants, chefs, and recipes. Both EatOkra and Black Foodie Finder have played a significant role in connecting Black-owned restaurants with new customers, contributing to their growth and success.

Partnerships with corporations like Pepsi, Uber Eats, and Apple Maps have further enhanced EatOkra's growth and impact. These collaborations have provided financial support, increased exposure, and technological integration, ultimately benefiting both the platform and the Black-owned businesses it supports.



However, the success of these platforms raises important questions about the ethical and long-term impacts of their business models. While they have undoubtedly connected Black-owned restaurants with new customers, it is crucial to consider the potential consequences of relying on technology and corporate partnerships to support these businesses.

As the food industry continues to evolve, it is essential to ensure that these platforms remain committed to supporting and uplifting Black-owned businesses, even as they grow and adapt to changing market conditions. By fostering a sense of community and providing resources and educational opportunities, EatOkra and Black Foodie Finder can continue to make a positive impact on the food industry and the broader economy.

In conclusion, EatOkra and Black Foodie Finder have emerged as powerful tools for connecting Black-owned restaurants with new customers, contributing to the growth and success of the broader food industry. As these platforms continue to evolve and adapt, it is crucial to consider the ethical and long-term impacts of their business models and ensure that they remain committed to supporting and uplifting Black-owned businesses.