Concentrix Expands Vietnam Presence with SAI Digital Acquisition

Concentrix, a US-based customer experience company, has acquired SAI Digital, a Vietnamese technology solutions provider, to scale its presence in Vietnam. The transaction terms were not disclosed. The acquisition strengthens Concentrix's position in the Asia-Pacific region, where it already has a significant presence.

NEWARK, Calif., Sept. 03, 2025 (GLOBE NEWSWIRE) — Concentrix Corporation (NASDAQ: CNXC), a global technology and services leader, has announced the acquisition of SAI Digital, an end-to-end digital commerce and customer experience (CX) technology solutions company. This acquisition aims to scale Concentrix's presence in Vietnam, positioning it as a strategic hub to deliver innovation and intelligent experiences for global brands.

SAI Digital brings deep expertise in e-commerce and technology solutions, with a strong focus on designing, building, and running scalable platforms. The company has strategic partnerships with leading technology providers in digital commerce and CX, complemented by a proprietary AI solution suite. SAI Digital's strong presence in the Asia Pacific (APAC) region and established delivery center in Vietnam support clients across Japan, Korea, Singapore, and more.

By integrating SAI Digital into its APAC business, Concentrix is enhancing its digital and AI capabilities across digital commerce and customer experience. This move deepens its regional expertise in technology, AI, and marketing, providing clients with enhanced offerings and intelligent solutions to optimize e-commerce performance, elevate customer experiences, and fuel digital growth. Concentrix has seen strong growth in the APAC region, and this acquisition is expected to accelerate that momentum.

Chris Caldwell, President and CEO of Concentrix, stated, "This acquisition isn’t just about adding new capabilities—it’s about creating more value for our clients. By expanding in Vietnam, we’re strengthening our ability to deliver world-class technology and end-to-end solutions at speed and scale across APAC. It positions us to help our clients innovate faster, run smarter, and power the intelligent experiences their customers expect."

Suhas Hiwale, CEO of SAI Digital, added, "This is an exciting chapter in the SAI Digital journey, and together we will bring greater benefits to our clients faster. Our vision has always been to empower brands to reshape the present, so they can confidently lead the future, and as our long-term partner, we knew that Concentrix was the right choice to accelerate that vision."

Terms of the transaction were not disclosed.

Concentrix Corporation is a Fortune 500® company and a global technology and services leader that powers the world’s best brands. With unique data and insights, deep industry expertise, and advanced technology solutions, Concentrix helps over 2,000 clients solve their toughest business challenges. The company delivers outcomes unimagined across every major vertical in 70+ markets, virtually everywhere.

References:
[1] https://ir.concentrix.com/news-releases/news-release-details/concentrix-acquires-sai-digital-supercharge-its-digital-commerce
[2] https://seekingalpha.com/news/4492094-concentrix-buys-sai-digital-scaling-its-presence-in-vietnam
[3] https://www.morningstar.com/news/globe-newswire/9522834/concentrix-acquires-sai-digital-to-supercharge-its-digital-commerce-and-customer-experience-tech-solutions