Comscore shares rise 2.69% after-hours following strategic partnership with PurpleLab for ID-free Predictive Audiences.

Comscore, Inc. rose 2.69% in after-hours trading, following the announcement of a strategic partnership between PurpleLab and Comscore. The collaboration aims to deliver ID-free Predictive Audiences on The Trade Desk's Contextual Marketplace, addressing changes in state privacy regulations impacting the pharma advertising industry. This partnership combines PurpleLab's extensive de-identified claims data with Comscore's AI contextual intelligence, offering a privacy-minded, scalable, and precise way to target healthcare audiences.