Comcast Sees Rapid Decline in Internet Customers Amid Rising Competition

Comcast lost 226,000 internet customers in Q2 2025, a significant increase from the same quarter last year. The company attributed the loss to price hikes and decreased autopay discounts. Comcast's CEO said the competitive environment is intense, with increased competition from AT&T, Verizon, and T-Mobile offering fixed wireless internet at lower prices. The company is taking drastic measures to reverse the trend, including rolling out a five-year price lock guarantee.

Comcast Corporation (CMCSA) reported its second-quarter 2025 earnings on Thursday, surpassing Wall Street estimates despite significant broadband subscriber losses. The company lost 226,000 total domestic broadband customers, marking a substantial increase from the same period last year [1]. This decline was attributed to price hikes and decreased autopay discounts, as well as intense competition from AT&T, Verizon, and T-Mobile, which are offering fixed wireless internet at lower prices [2].

Despite the broadband subscriber losses, Comcast's stock was up about 3% in early trading. The company reported earnings per share of $1.25 adjusted, compared to the expected $1.18, and revenue of $30.31 billion, up 2% year over year [1]. The company's connectivity and platforms business, which includes broadband, mobile, and pay TV services, generated $20.39 billion in revenue, a nearly 1% increase from the same period last year.

Comcast's CEO, Brian L. Roberts, attributed the broadband losses to the competitive environment and stated that the company is taking measures to reverse the trend. The company is rolling out a five-year price lock guarantee, which aims to provide customers with stability and predictability in their internet costs [2]. Additionally, Comcast has been focusing on its mobile business, which added a record 378,000 customers during the second quarter, bringing its total mobile lines to 8.5 million [1].

The company's pay TV business also saw a decline, with 325,000 customers dropping the service during the quarter [1]. However, Comcast's content and experiences business, which includes NBCUniversal, its film studios, and theme parks, saw strong growth. Revenue for the film studios was up 8% to $2.43 billion, driven by the release of "How to Train Your Dragon," which has taken in more than $600 million at the global box office so far [1]. Universal theme parks revenue was up 19% to $2.35 billion, following the opening of Epic Universe.

Comcast's overall revenue of $30.31 billion was a 2% increase year over year, and net income took a leap due to the sale of its stake in streaming service Hulu to Disney [1]. The company's net income was $11.12 billion, or $2.98 a share, compared to $3.93 billion, or $1 a share, in the same period last year.

As the competitive environment remains intense, Comcast is focusing on strategic pivots to drive growth in its broadband business. The company has been simplifying its broadband speed tier offering and providing a free mobile line for one year to all new and existing customers [1]. Additionally, Comcast is investing in its wireless business and returning capital to shareholders.

References:

[1] https://www.cnbc.com/2025/07/31/comcast-cmcsa-earnings-q2-2025.html
[2] https://cordcuttersnews.com/comcast-lost-226000-internet-customers-325000-tv-customers-in-q2-2025-as-cord-cutting-2-0-accelerates-while-5g-home-internet-surges/