Comcast's Peacock Streaming Service to Increase Prices Amid Subscriber Losses

Comcast is experiencing a significant decline in revenue and net income due to a loss of 427,000 cable TV customers and 199,000 broadband customers. Despite this, its streaming service, Peacock, saw a 16% year-over-year revenue increase with 41 million paid subscribers. However, Peacock plans to implement a $3 price increase for its subscription plans, starting July 23, with the ad-supported Premium plan rising to $10.99 per month. The company will also test a new subscription tier, Peacock Select, for $7.99 per month.

Comcast (CMCSA) is facing a significant decline in revenue and net income due to a loss of 427,000 cable TV customers and 199,000 broadband customers [1]. Despite this, its streaming service, Peacock, saw a 16% year-over-year revenue increase with 41 million paid subscribers [3]. However, Peacock plans to implement a $3 price increase for its subscription plans, starting July 23, with the ad-supported Premium plan rising to $10.99 per month [3]. The company will also test a new subscription tier, Peacock Select, for $7.99 per month [3].

The price increase for Peacock comes after it raised the monthly prices of its plans by $2 last year during the summer [3]. The new price increase will make Peacock’s ad-supported Premium plan cost $1 more per month than Disney+, Max, and Hulu with ads [2]. To lessen the blow of the price hike, Peacock will also reportedly begin testing a new subscription tier called Peacock Select [3].

The upcoming price increase from Peacock can very well push customers to click the cancel button in large numbers. According to a survey from digital security firm All About Cookies, 84% of people have canceled a streaming subscription in the past, and 44% of the survey’s respondents said that price hikes pushed them to make this decision [1]. Peacock’s move can be especially risky, since it is facing a growing threat: free streaming platforms, which are becoming more popular among consumers [1].

Comcast's streaming service, Peacock, has been facing criticism from its subscribers due to the price increase. Some Peacock customers took to social media platform Reddit to express frustration with the platform’s upcoming price increase [1]. The price increase may lead to a decrease in subscriber numbers, which could further impact Comcast's revenue and net income.

Peacock's latest price increase comes after it lost $215 million on sales for $1.2 billion the first quarter [2]. The streaming service is facing competition from other streaming services such as Disney+, Max, Hulu, and HBO Max, which offer similar content at competitive prices [3].

In conclusion, Comcast is facing a significant decline in revenue and net income due to a loss of cable TV and broadband customers. However, its streaming service, Peacock, saw a 16% year-over-year revenue increase with 41 million paid subscribers. The company plans to implement a $3 price increase for its subscription plans, starting July 23, with the ad-supported Premium plan rising to $10.99 per month. The company will also test a new subscription tier, Peacock Select, for $7.99 per month. The price increase may lead to a decrease in subscriber numbers, which could further impact Comcast's revenue and net income.

References:
[1] https://www.thestreet.com/entertainment/comcast-has-a-harsh-warning-for-customers
[2] https://www.bloomberg.com/news/articles/2025-07-17/comcast-raises-peacock-price-by-nearly-38-to-11-a-month
[3] https://www.reuters.com/business/media-telecom/comcasts-peacock-raise-streaming-prices-next-week-introduce-new-streamlined-tier-2025-07-17/