Comcast's Misleading Pricing Practices: A Guide to the Hidden Fees.

Comcast Xfinity has a history of misleading pricing, advertising one price while leaving out key fees. The company charges extra fees that sound like the original price, similar to how they marketed "10G Internet" despite it having no relationship to 4G or 5G. The National Advertising Review Board ruled that Comcast should discontinue the term "10G" due to its misleading nature. Comcast's $30 cable package does not actually cost $30, as customers are charged extra for additional services.

Comcast Xfinity has been facing criticism for its misleading pricing and advertising practices, which have led to customer dissatisfaction and regulatory scrutiny. A recent incident involving an Xfinity customer highlights the company's history of deceptive marketing tactics.

On June 14, 2025, an Xfinity customer reported unauthorized charges on their account, including an extra line that was not ordered or associated with a phone number. The customer's initial attempt to resolve the issue was met with misleading information and promises that never materialized. For instance, the representative assured the customer that their monthly payment would only increase by $13 and promised a $500 gift card. However, these claims proved false when the customer received their new phone and encountered further complications [1].

The core of the trade-in deal was found to be false. After sending in their old iPhone, the customer discovered that the promotion only offered a $13 monthly credit for the new phone, leading to a monthly payment of $26 for the Google Pixel 9 Pro. The promised "fully paid phone" promotion and $500 gift card were only available to new customers porting devices from other competitors [1].

This incident is not an isolated case. Comcast has faced similar allegations in the past. For example, the National Advertising Review Board ruled that Comcast should discontinue the term "10G" due to its misleading nature, as it had no relationship to 4G or 5G [1]. Additionally, the company's $30 cable package does not actually cost $30, as customers are charged extra for additional services [1].

In response to these issues, Comcast has taken steps to address customer concerns. The company has implemented measures to improve customer service and transparency. However, the recent incident serves as a reminder of the challenges faced by the company in rebuilding trust with its customers.

References:
[1] https://forums.xfinity.com/conversations/devices/multiple-billing-errors-misleading-promotions-and-poor-customer-service/687295667a19e61f5ce6aa2e