Comcast Expands Streaming Reach with Peacock on Amazon Prime Video

Comcast expands Peacock Premium Plus on Amazon Prime Video at $16.99/month or $169.99/year. Analysts forecast a potential upside of 21.21% to $40.56. The consensus recommendation is "Outperform." GF Value estimates a potential upside of 36.13% to $45.55.

Comcast NBCUniversal has announced a new partnership with Amazon that will allow Prime Video subscribers to access Peacock Premium Plus, the ad-free streaming service, for $16.99 per month or $169.99 per year. This expansion is part of a broader agreement between the two companies that aims to enhance the entertainment offerings for millions of customers.

Peacock Premium Plus offers thousands of hours of on-demand entertainment, news, and sports content, along with the ability to download select content for offline viewing and access to live, local NBC channels. The service is available directly through the existing Prime Video app, joining the platform's collection of over 100 subscription options in the U.S.

The partnership also includes the continuation of long-standing agreements that allow customers to access Peacock on Fire TV devices, buy and rent films from Universal Pictures Home Entertainment on Prime Video, and watch Prime Video on Xfinity X1 and Xumo stream box devices.

Analysts have forecasted a potential upside of 21.21% to $40.56 for Comcast NBCUniversal, with the consensus recommendation being "Outperform." GF Value estimates a potential upside of 36.13% to $45.55 [1][2].

Mike Hopkins, head of Prime Video and Amazon MGM Studios, stated, "Adding Peacock to our growing list of subscriptions – while renewing our long-standing agreements for Fire TV, Universal Pictures Home Entertainment, and Xfinity X1 – deepens an incredible working relationship with Comcast/NBCU, and we look forward to a future of mutual distribution that benefits our shared customers" [3].

This strategic move by Comcast and Amazon underscores their commitment to providing a comprehensive entertainment hub for customers, allowing them to customize their streaming experience while accessing content from multiple providers.

References:
[1] https://www.aboutamazon.com/news/entertainment/peacock-shows-movies-prime-video-subscription
[2] https://seekingalpha.com/news/4490141-comcast-nbc-universal-to-offer-peacock-plus-streaming-service-on-amazon-prime
[3] https://www.thewrap.com/peacock-prime-video-subscription-pricing-comcast-amazon/