Coinbase (COIN.US) CEO: Token proliferation presents challenges for assessment, necessitating a reevaluation of the approval process.
According to Zhitong Finance, Coinbase (COIN.US) CEO Brian Armstrong highlighted the significant challenges in evaluating new cryptocurrency tokens as their creation has been rapidly increasing, with approximately 1 million new tokens being created each week. Armstrong stated: "We need to reconsider the Coinbase approval process as approximately 1 million tokens are being created each week, and this number is growing. There are high-quality questions, but individually evaluating each one is no longer feasible."
To address this issue, Armstrong proposed shifting to a blacklist model. This approach would focus on identifying and blocking fraudulent or low-quality tokens. It would utilize user reviews and automated on-chain data scans to allow users to better navigate through the large number of tokens while ensuring a safer trading environment.
According to its website, Coinbase currently employs a multi-step approval process that includes initial assessment, due diligence, and regulatory compliance checks. Armstrong revealed Coinbase's plans to integrate with decentralized exchanges and called for a more pragmatic approach from regulators.
At the 2025 World Economic Forum in Davos, Armstrong emphasized the importance of a clear regulatory framework for cryptocurrencies. In another article on the X platform, Armstrong stated: "Basically, every conversation I've had with the leaders of major markets has centered on what the Trump administration plans to do with cryptocurrencies. The gates are opening. Business leaders — banks, asset managers, payment service providers, etc. — have made it clear that they are all accelerating their investments in cryptocurrencies."
Armstrong noted: "There's no doubt that the leader of the world's largest GDP country has come out and said he wants to be the first crypto president, he wants this industry to be built in the United States, and he's going to guide every agency of the U.S. government to work to create clear rules for innovation — something unprecedented." This aligns with the hope that the new government under President Trump may implement more friendly laws for cryptocurrencies in the United States.

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