Coca-Cola Tests Paper-Based Bottle Carriers in Europe to Reduce Plastic Waste, No Timeline for US Launch

Coca-Cola is testing a new packaging strategy in Europe, replacing plastic shrink wrap with a recyclable paper-based handle for soft drink multipacks. The new design, developed with DS Smith and Krones, is expected to remove around 200 tonnes of plastic from circulation each year. There is no confirmed timeline for when or if the new packaging will launch in the US.