Coca-Cola Partners with Horror Icons for Fanta Halloween Campaign

Coca-Cola Co (KO) has partnered with Universal Pictures and Blumhouse to create a limited-edition Fanta Halloween campaign featuring iconic horror characters like Chucky, Freddy Fazbear, and Michael Myers. The campaign includes a new flavor, "Chucky's Punch," and exclusive content accessible via QR codes on packaging. The collaboration aims to boost Fanta's market presence during the Halloween season and tap into a niche market.

Coca-Cola Co (KO) has announced a significant partnership with Universal Pictures and Blumhouse to launch a limited-edition Fanta Halloween campaign featuring iconic horror characters. The initiative aims to enhance Fanta's market presence during the Halloween season and tap into a niche market. The campaign introduces a new flavor, "Chucky's Punch," and includes exclusive content accessible via QR codes on packaging.

The collaboration features characters such as Chucky, Freddy Fazbear, The Grabber, M3gan, and Michael Myers. Each character is paired with specific flavors: Chucky (Chucky's Punch), The Grabber (Strawberry), Freddy Fazbear (Orange), M3gan (Grape), and Michael Myers (Pineapple). The campaign coincides with upcoming theatrical releases of "Black Phone 2" (October 17) and "Five Nights at Freddy's 2" (December 5).

The partnership is part of Fanta's broader strategy to position itself as the go-to drink for Halloween, mirroring Coca-Cola's successful Christmas campaign. The campaign will be amplified through retail marketing and a mix of paid, organic, and influencer campaigns on platforms including TikTok. Broadcast will feature in some markets, with a live event planned in New York City.

Ibrahim Khan, global vice president of marketing for Fanta at The Coca-Cola Company, stated, "Halloween should be to Fanta what Christmas is to Coke." The campaign follows Fanta's successful 2024 Beetlejuice collaboration with Warner Bros. and aims to build on that success.

The partnership highlights Coca-Cola's continued focus on leveraging popular culture to boost its brand. With Halloween spending in the U.S. hitting $11.6 billion in 2024, the campaign seeks to capitalize on the growing significance of the holiday.

References:
[1] https://www.stocktitan.net/news/KO/fanta-teams-up-with-universal-pictures-and-blumhouse-to-bring-drzqlzjyie6h.html
[2] https://www.adweek.com/creativity/coca-cola-claimed-christmas-now-fanta-wants-halloween/