Coca-Cola Celebrates College Football Fans with 'Thirstiest Work' Campaign

Coca-Cola launches its 2025 college football campaign, "Fan Work is Thirsty Work," celebrating the dedication and passion of away-team fans. The campaign features digital and social executions, paid media partnerships, on-pack and in-stadium promotions, and outdoor advertising. Fans can register on the Coca-Cola website for a chance to win prizes, including custom merchandise and tickets to see their favorite team play. The campaign aims to recognize the commitment and enthusiasm of college football fans, emphasizing Coca-Cola's role in fueling their passion and connection to the sport.