Coca-Cola's $1.09 Billion Surge Spikes to 67th in Volume Amid Strategic Coffee Shake-Up

On August 28, 2025, The Coca-Cola Company (KO) recorded a trading volume of $1.09 billion, a 37.44% increase from the previous day, ranking 67th in volume among stocks traded that day. The stock closed with a 0.68% decline.

Private equity firm Apollo Global Management has initiated early-stage discussions with Coca-Cola’s advisers regarding a potential acquisition of the Costa Coffee chain, currently owned by the beverage giant. While no formal bids are expected for several weeks, the talks highlight Coca-Cola’s ongoing evaluation of strategic options for its coffee business. Another private equity firm, KKR, has also engaged in preliminary conversations but is unlikely to submit a bid. The process remains in its early stages, with no immediate clarity on a final decision.

Coca-Cola’s long-term financial stability is underscored by its 63 consecutive years of dividend increases, with its current yield at 2.9%. The company has leveraged pricing power to offset stagnant volume, achieving a 5% organic revenue growth in Q2 despite a 1% decline in unit case volume. Coca-Cola Zero Sugar remains a key growth driver, with 14% year-over-year volume growth, outperforming other segments like sparkling soft drinks and sports beverages. The company’s focus on margin optimization and portfolio rationalization—reducing its brand count from over 400 to 200—reflects its adaptability to shifting consumer preferences toward sugar-free and plant-based beverages.

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