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The Empire State Building unveiled a "KPOP DEMON HUNTERS" Music-To-Light Spectacular in collaboration with Netflix, CAPE USA, and iHeartMedia. The event featured the hit song "Golden" and involved a special lighting ceremony conducted by stars Arden Cho, May Hong, and singer REI AMI. This marks the premiere of a unique cultural celebration in New York City, combining music, light, and popular culture. The Empire State Building's commitment to cultural celebrations and global creativity is highlighted in this event.

The Empire State Building has recently unveiled a "KPOP DEMON HUNTERS" Music-To-Light Spectacular, marking a unique cultural celebration in New York City. The event, a collaboration between the Empire State Building, Netflix, the Coalition of Asian Pacifics in Entertainment (CAPE), and iHeartMedia, featured the hit song "Golden" from the film "KPOP DEMON HUNTERS."

The event kicked off with a special lighting ceremony conducted by stars Arden Cho, May Hong, and singer REI AMI. The ceremony included a performance of "Golden," which is the first single by a female K-pop artist to reach the top spot on the Billboard Hot 100. The music-to-light show, choreographed by famed lighting designer Marc Brickman and his Tactical Manouevre team, showcased thousands of LED lights set to the film's hit song.

The Empire State Building's commitment to cultural celebrations and global creativity is evident in this event. The building's senior vice president, Dan Rogoski, stated, "Our 'KPOP DEMON HUNTERS’ Music-to-Light Spectacular is a celebration of global culture and creativity right in the heart of New York City. We are so pleased to connect our fans in New York City and around the world with the artists that they love – both real and fictional."

The event is part of a broader initiative to enhance the Empire State Building's Observatory Experience, which has welcomed millions of visitors each year. The building, owned by Empire State Realty Trust, Inc. (ESRT: NYSE), is known for its iconic history and current place in pop culture. The Empire State Building has been fully powered by renewable wind electricity since 2011 and houses a diverse array of office tenants and retail options.

This unique event is a testament to the Empire State Building's role as a cultural hub and its ability to attract global audiences. The building's partnership with Netflix, CAPE, and iHeartMedia highlights its commitment to leveraging technology and media to enhance visitor experiences and engage with a broader audience.

References:
[1] https://www.morningstar.com/news/business-wire/20250825771303/the-empire-state-building-unveils-kpop-demon-hunters-music-to-light-spectacular-and-cast-visit-in-partnership-with-netflix-cape-usa-and-iheartmedia