Cloud Computing to Surpass $15 Billion in Media Spending by 2028

Cloud spending in media will surpass $15 billion in 2028 as film and TV companies invest in cloud computing technologies to scale operations, improve distribution, cost efficiency, and enhance content storage. Cloud computing enables scalability, simplifies live broadcasting, and streamlines filmmaking. The cloud computing market in media will be worth $15.1 billion in 2028, having grown at a CAGR of 14.1% from $7.8 billion in 2023.

Cloud spending in the media industry is projected to exceed $15 billion by 2028, as film and TV companies increasingly invest in cloud computing technologies to enhance operations, improve distribution, and boost cost efficiency. According to a recent report, the cloud computing market in media is expected to grow at a compound annual growth rate (CAGR) of 14.1% from $7.8 billion in 2023 to $15.1 billion in 2028 [1].

This growth is driven by the need for scalability, simplified live broadcasting, and efficient content storage. Cloud computing enables media companies to handle large volumes of data and streamline processes, making it an attractive solution for both film and TV production and distribution.

The shift towards cloud computing is part of a broader trend in the tech industry. According to Gartner, the worldwide infrastructure as a service (IaaS) market grew 22.5% in 2024, reaching $171.8 billion, with Amazon Web Services (AWS) retaining its position as the market leader [2]. AWS, in particular, has been actively engaged in partnerships with the U.S. government to facilitate cloud adoption and modernization, which could set a precedent for other industries, including media.

Warner Bros. Discovery, for instance, has seen a significant boost in its earnings from the film studios segment, partly due to the success of recent releases like "A Minecraft Movie," "Sinners," and "Final Destination: Bloodlines," which together generated over $2 billion in global box office revenue [3]. While this success is not directly tied to cloud spending, it highlights the potential for cloud technologies to enhance the profitability of media companies.

In conclusion, the media industry's increasing reliance on cloud computing is set to drive substantial growth in cloud spending over the next few years. As companies continue to adopt cloud technologies, they are likely to see improvements in efficiency, scalability, and cost savings, which could translate into higher profits and better service delivery.

References:
[1] https://www.reuters.com/business/retail-consumer/amazon-web-services-provide-us-government-agencies-with-up-1-billion-savings-2025-08-07/
[2] https://theoutpost.ai/news-story/amazon-web-services-inks-1-billion-deal-with-us-government-boosting-cloud-migration-and-ai-innovation-18833/
[3] https://menews247.com/gartner-says-worldwide-iaas-public-cloud-services-market-grew-22-5-in-2024/