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Title: TD SYNNEX and AWS Forge Strategic Partnership to Boost Cloud and AI Adoption

TD SYNNEX and Amazon Web Services (AWS) have signed a strategic collaboration agreement (SCA) aimed at accelerating AI adoption, cloud migration, and marketplace growth across North and South America. This partnership, announced on [date], is designed to empower small and midsize businesses (SMBs) with enhanced AWS services and AI capabilities.

The SCA, which is a multi-year agreement, focuses on long-term impact rather than just incremental revenue, according to Jan Michael de Kok, vice president of global AWS lead and FinOps go-to-market for TD SYNNEX. The collaboration will provide SMBs with access to a range of AWS services through TD SYNNEX, simplifying the process of adopting AI and cloud solutions.

One of the key aspects of this agreement is the simplification of AWS Marketplace access for Independent Software Vendors (ISVs). This will allow ISVs to monetize their solutions faster and reach new customer segments. This is particularly significant as it addresses the evolving role of distributors in the cloud marketplace ecosystem.

TD SYNNEX, recognized as a leader in the AWS ecosystem, holds multiple specializations and competencies. This expertise will be leveraged to support partners through initiatives like Destination AI™, Cloud Labs, and the AI Accelerator Practice Builder. These initiatives aim to help partners adopt and monetize AI and cloud solutions effectively.

The partnership is expected to have a significant impact on partners and their customers. Reyna Thompson, President of North America at TD SYNNEX, commented on the increasing pressure on partners to modernize while navigating limited financial resources and rapidly evolving AI and cloud landscapes. Benjamin Tosado, founder and CEO of Deep Blue Cloud Computing, highlighted the benefits for smaller solution providers, noting that their partnership with TD SYNNEX has enabled rapid customer acquisition and revenue growth.

This agreement builds upon TD SYNNEX's existing SCA with AWS in Europe, reflecting the strong global relationship between the two companies. As AI continues to transform the industry, this partnership is poised to play a crucial role in driving adoption and innovation across the Americas.

The financial impact of the partnership is also notable. The SCA is expected to reduce implementation barriers via tools like Cloud Labs and pre-configured AI environments, targeting 31% of 2025 cloud spending growth from SMBs. Financial synergies show a 12% year-over-year (YoY) AWS service revenue growth for TD SYNNEX and $30.9B AWS Q2 revenue, aligning with $723.4B 2025 global cloud spending forecasts.

References
[1] https://theoutpost.ai/news-story/td-synnex-and-aws-forge-strategic-partnership-to-boost-cloud-and-ai-adoption-across-the-americas-19604/
[2] https://www.globenewswire.com/news-release/2025/08/28/3140994/0/en/Trustible-and-Carahsoft-Announce-Strategic-Partnership-to-Bring-AI-Governance-Platform-to-Government-Agencies.html
[3] https://www.ainvest.com/news/strategic-td-synnex-aws-partnership-accelerating-ai-adoption-cloud-migration-2508-11/