Clear Channel Outdoor Launches Inflight Insights, a Groundbreaking OOH Measurement Solution

Clear Channel Outdoor introduces CCO Inflight Insights, a first-of-its-kind measurement solution that assesses the impact of OOH campaigns on store visits while the campaign is still active. This provides advertisers with timely data insights to optimize their campaigns and maximize their OOH investment. The solution delivers insights into audience demographics, visitation patterns, and more, empowering marketers to drive more store traffic.

Clear Channel Outdoor (CCO) has made a significant stride in the Out-of-Home (OOH) advertising industry by launching CCO Inflight Insights™, a groundbreaking measurement solution that provides real-time performance data for OOH campaigns. This innovative tool allows advertisers to track store visits and audience behavior while their campaigns are still active, offering weekly reporting on audience demographics, visit timing, and travel distance metrics Clear Channel Outdoor's Inflight Insights™ Lands as an Industry-First Solution Delivering Actionable Campaign Performance Data while OOH Ads are Live^[2].

The platform's ability to deliver digital media-comparable metrics and actionable data is particularly valuable for local advertisers and small businesses, who have traditionally been priced out of sophisticated measurement solutions. By offering these insights, CCO is addressing a critical gap in OOH measurement, which has historically pushed performance-focused marketing dollars toward digital channels Clear Channel Outdoor's Inflight Insights™ Lands as an Industry-First Solution Delivering Actionable Campaign Performance Data while OOH Ads are Live^[2].

The launch of CCO Inflight Insights™ is a strategic move that positions CCO to capture budgets typically allocated to digital channels. According to a 2025 Kantar study, OOH outperforms digital media in building purchase intent, and CCO's ability to now demonstrate this performance in real-time creates a compelling case for advertisers to reallocate spending Clear Channel Outdoor's Inflight Insights™ Lands as an Industry-First Solution Delivering Actionable Campaign Performance Data while OOH Ads are Live^[2].

The consultative approach adopted by CCO, where sales executives review weekly insights with clients, not only creates a competitive advantage but also strengthens client relationships, potentially improving retention rates. This innovation builds on CCO's previous investments in their RADAR® data platform, demonstrating strategic continuity in their technology roadmap Clear Channel Outdoor's Inflight Insights™ Lands as an Industry-First Solution Delivering Actionable Campaign Performance Data while OOH Ads are Live^[2].

CCO's new solution is set to transform the way advertisers approach OOH campaigns, providing them with timely data insights to optimize their strategies and maximize their OOH investment. By offering real-time performance measurement, CCO Inflight Insights™ empowers marketers to drive more store traffic and better understand their audience.