Circus SE: Former McKinsey Director Hajo Riesenbeck Joins Board of Advisors

Circus SE, a global leader in AI software and embodied AI-robotics for the food service industry, has announced the appointment of Hajo Riesenbeck, a former McKinsey director, to its Board of Advisors. Riesenbeck's extensive experience in global strategy, business transformation, and consumer innovation will be instrumental in accelerating Circus' global expansion and sustainability efforts.



The food service industry is grappling with significant challenges, including over $470 billion in annual food waste and chronic labor shortages. Circus SE is at the forefront of addressing these issues by developing autonomous cooking systems powered by AI, ensuring high-quality, nutritious meals are produced with unparalleled efficiency, sustainability, and accessibility.

Riesenbeck's commitment to sustainability and social responsibility, demonstrated through his work with Welthungerhilfe, aligns perfectly with Circus' mission. His expertise in scaling businesses and optimizing market strategies will be invaluable as Circus expands globally and tackles food waste and accessibility challenges.

Nikolas Bullwinkel, CEO of Circus, expressed his enthusiasm for Riesenbeck's appointment: "We are thrilled to welcome Hajo to our growing Board of Strategic Advisors. His unparalleled experience in scaling businesses and his deep commitment to sustainable food solutions will be invaluable as we expand globally. With his guidance, we are not just building a company - we are redefining an industry and creating a future where AI-powered food production is the global standard."

Riesenbeck's appointment reinforces Circus SE's dedication to assembling world-class advisors who bring visionary leadership and transformative expertise. As the company scales its operations and prepares for its international rollout, his strategic insights will play a critical role in shaping Circus' future and ensuring its continued leadership in AI-powered food robotics.

In conclusion, Hajo Riesenbeck's appointment to the Board of Advisors at Circus SE is a significant step towards the company's goal of minimizing food waste and increasing efficiency in food production worldwide. His expertise in global strategy, business transformation, and consumer innovation, coupled with his commitment to sustainability and social responsibility, will be instrumental in driving Circus' global expansion and shaping the future of the food service industry.