Cinemark Expands ScreenX Theater Partnership, Adding 18 New Panoramic Movie Theaters in US and Latin America.

Cinemark plans to open 18 new panoramic, 270-degree ScreenX movie theaters in the US, with 6 opening in 2025 and 14 in 2026. The theaters, in partnership with CJ 4DPlex, will offer a dynamic, 270-degree panoramic field of view by extending movie screens onto the left and right walls of the auditorium. The expansion aims to attract audiences as movie theater attendance has fallen since the pandemic.

Cinemark Holdings, Inc. (CNK) has announced plans to open 18 new panoramic, 270-degree ScreenX movie theaters in the United States, with six slated to open in 2025 and the remaining 14 in 2026. This expansion is part of a strategic partnership with CJ 4DPlex, a leading cinema technology company [1].

The new theaters will feature ScreenX, a multi-projection cinema technology that offers a dynamic 270-degree panoramic field of view. This immersive experience is achieved by extending movie screens onto the left and right walls of the auditorium, filling the audience's peripheral vision and enhancing the storytelling experience [1].

The expansion comes as movie theater attendance has fallen since the pandemic, with audiences increasingly turning to streaming services. Cinemark aims to attract moviegoers back by offering a unique and innovative viewing experience. "That’s been a big goal for us, to get as many theaters open for the last part of the year for ‘Wicked: For Good’ and, of course, ‘Avatar: Fire and Ash,’ which is such a seminal movie for all of the industry," said Don Savant, CEO of CJ 4DPlex Americas [2].

Cinemark's second-quarter earnings report for 2025 showed robust results, with global attendance growing 16% year-over-year and worldwide revenue increasing 28% to $940.5 million. The company expects capital expenditures of approximately $225 million for the full year, with a focus on maintaining and enhancing its high-quality circuit [3].

The new theaters are expected to further drive revenue and provide a competitive edge in the market. Cinemark's strategic initiatives, including the introduction of premium formats like ScreenX, have been successful in attracting audiences and driving growth.

References:
[1] https://www.prnewswire.com/news-releases/cj-4dplex-and-cinemark-expand-relationship-announcing-20-new-screenx-locations-across-global-footprint-302517099.html
[2] https://www.fastcompany.com/91377352/cinemark-opening-20-new-movie-theaters-panoramic-270-degree-2025-list-of-locations
[3] https://seekingalpha.com/news/4476865-cinemark-targets-225m-in-capex-for-2025-as-box-office-momentum-fuels-record-revenue