Church & Dwight Surges to 341st in Market Rankings with $376 Million Turnover Amid $880 Million Touchland Acquisition

On May 12, 2025, Church & Dwight Co., Inc. (NYSE:CHD) saw a significant surge in trading volume, with a turnover of $376 million, marking an 116.21% increase from the previous day. This substantial rise in trading activity placed Church & Dwight at the 341st position in the day's stock market rankings. The company's stock price also experienced a notable increase, rising by 3.94%.

Church & Dwight Co., Inc. has entered into a definitive agreement to acquire the Touchland brand for a total purchase price of up to $880 million. The acquisition includes an initial payment of $700 million, consisting of cash and Church & Dwight stock, with an additional earnout of up to $180 million contingent on achieving 2025 sales targets. Touchland, known for its hand sanitizer products, is the fastest-growing brand in the U.S. hand sanitizer category and holds the second-largest market share. The transaction is expected to close in the second quarter of 2025, subject to customary closing conditions.

This acquisition is a strategic move for Church & Dwight, expanding its portfolio of personal care, household, and specialty products. The addition of Touchland aligns with the company's existing brands, such as ARM & HAMMER, TROJAN, OXICLEAN, and others, further strengthening its market position in the consumer goods sector. The deal is expected to enhance Church & Dwight's product offerings and drive growth in the hand sanitizer market, which has seen increased demand due to health and hygiene concerns.