Chipotle's Most-Sought After Carne Asada Returns Just in Time for Football Season with Limited Time Offer and BOGO Deal

Chipotle Mexican Grill is bringing back its popular Carne Asada menu item, featuring tender, juicy cuts of grilled steak with fresh lime and cilantro, for a limited time starting September 4 in the US and Canada. To celebrate college football season, Chipotle is offering a buy-one-get-one free entrée deal for guests wearing college football jerseys on September 15. The protein was Chipotle's most-searched menu item and second-most searched limited time offering in 2024.

Chipotle Mexican Grill (CMG), a leading fast-casual restaurant chain, has announced the limited-time return of its popular Carne Asada menu item. Starting September 4, 2025, in the U.S. and Canada, the tender, juicy grilled steak with fresh lime and cilantro will be available for a short duration. This return follows the protein's significant popularity in 2024, where it was Chipotle's most-searched menu item and the second-most searched limited-time offering among national restaurant brands [1].

To celebrate the upcoming college football season, Chipotle is offering a special promotion. On September 15, guests who wear college football jerseys can enjoy a buy-one-get-one free entrée deal. This promotion is available at all Chipotle restaurants in the U.S. and is a great opportunity for fans to try the fan-favorite Carne Asada [1].

Additionally, Chipotle has partnered with EA SPORTS™ College Football 26, integrating Carne Asada promotions into the game's "Road to Glory" mode. This in-game feature allows virtual athletes to sign a fictional name, image, and likeness (NIL) deal with Chipotle to promote the return of Carne Asada [1].

To further celebrate the return of Carne Asada, Chipotle is offering a $0 delivery fee promotion for all Carne Asada orders placed through the Chipotle app, Chipotle.com, and Chipotle.ca from September 8 through September 30 [1].

Chipotle Mexican Grill has consistently demonstrated its commitment to providing high-quality, responsibly sourced food. The company's focus on real ingredients and its innovative approach to digital and sustainable business practices have contributed to its success and growth. With over 3,800 restaurants as of June 30, 2025, Chipotle continues to be a leader in the food industry [2].

References:
[1] https://www.prnewswire.com/news-releases/a-carne-asada-comeback-chipotles-most-searched-menu-item-returns-just-in-time-for-football-season-302543430.html
[2] https://www.stocktitan.net/news/CMG/a-carne-asada-comeback-chipotle-s-most-searched-menu-item-returns-k2nb3iup8dkj.html