Chipotle Launches "Build-Your-Own Chipotle" Family Meal Option

Chipotle Mexican Grill is launching "Build-Your-Own Chipotle," a family meal offering that serves 4-6 people. The digital-exclusive menu option includes large portions of ingredients, such as proteins, rice, beans, and premium sides, for guests to create their own bowls, salads, or tacos. The offering includes three salsas/toppings, soft taco tortillas, chips, and utensils. The meal can be ready for pickup in 15 minutes and is available starting August 26.

Title: Chipotle Mexican Grill Introduces "Build-Your-Own Chipotle" for Small Groups

Chipotle Mexican Grill (CMG) has announced the launch of "Build-Your-Own Chipotle," a new family meal option designed to serve four to six people. This digital-exclusive menu offering allows guests to recreate the Chipotle experience at home with customizable, shareable portions of its signature ingredients. The meal can be ready for pickup in as little as 15 minutes, making it an ideal option for small group gatherings and back-to-school events.

The "Build-Your-Own Chipotle" set includes a choice of one protein (chicken, steak, braised beef barbacoa, carnitas, or Sofritas), one rice option (white or brown), one bean (black beans or pinto beans), and a premium side (guacamole or queso blanco). Guests can also select three salsas/toppings, shredded romaine lettuce, cheese, two large bags of chips, eight soft taco tortillas, and utensils. This spread enables families and groups to assemble bowls, salads, tacos, or even nachos to suit individual preferences.

To encourage adoption, Chipotle is offering $10 off orders with the code TRYBYOC through October 21, or until 500,000 redemptions are reached. This promotion is available through the Chipotle app and Chipotle.com, with the discount valid for orders placed and fulfilled beginning August 26, 2025, through October 21, 2025, or until 500,000 total redemptions, whichever comes first.

The new offering complements Chipotle's existing catering and group order features, expanding convenience for gatherings. The introduction of "Build-Your-Own Chipotle" highlights Chipotle's focus on operational innovation and digital ordering channels, making it easier for guests to enjoy their favorite Chipotle dishes at home.

References
[1] https://newsroom.chipotle.com/2025-08-25-CHIPOTLE-INTRODUCES-A-WHOLE-NEW-WAY-TO-ORDER-FOR-A-SMALL-GROUP-BUILD-YOUR-OWN-CHIPOTLE
[2] https://www.nasdaq.com/articles/chipotle-launches-family-style-build-your-own-chipotle-meal-option
[3] https://simplywall.st/stocks/us/consumer-services/nyse-cmg/chipotle-mexican-grill/news/como-podrian-reaccionar-los-inversores-ante-el-lanzamiento-d